Generally, when we say the product promotion, then it ultimately sense as product marketing; and here product is Web itself, so my dear reader do I mean to say that I want to sell Web here? No, never; but any product which can be promoted through Web is Web Promotion.
The Internet has brought many unique benefits to the contemporary marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Web Promotion, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.
Web Promotion is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; but also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Web Promotion at Computech System covers both creative and technical aspects of the Internet, including:
Web Advertising etc.
Web Promotion at Computech System also refers to the placement of media along different stages of the customer engagement cycle through:
Search Engine Marketing (SEM)
Search engine optimization (SEO)
Banner ads on specific websites
Web 2.0 strategies
Web Business models
Web Promotion is also linked with following main business models:
E-commerce: Goods are sold directly to Consumers (B2C) or Businesses (B2B)
lead-based websites: An organization generates value by acquiring sales leads from its website
Affiliate marketing: A process in which a product or service developed by one is sold by other active seller for a share of profits.
There are many other business models based on the specific needs of each person or business that launches a Web Promotion campaign.
Appeal to specific interests
Different content by choice
Automated different content
Web promotion; Advantages with Computech System
Web Promotion at Computech System is relatively inexpensive in compared to the amount spent on traditional advertising.
Web Promotion methods at Computech System allow consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.
The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Therefore Web Promotion at Computech System has developed system of measuring that statistics easily and inexpensively and helps you to reach at proper Business conclusion.
With us nearly all aspects of a Web Promotion can be traced, measured, and tested. We offer a variety of methods for it such as:
Pay per impression
Pay per click
Pay per play
Pay per action
Therefore, you as a marketer can determine which messages or offerings are more appealing to your audience. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.